Home » Programmes » BA Digital Product Management

BA Digital Product Management

Become a company growth manager in developing visions and strategies for new products and lead a team of experts to implement them in a highly dynamic marketplace.

Quick Facts

Full-time Duration: 6 Semesters
Starting in: September, March
Tuition Fee: EU applicants: 708 € monthly
Non-EU applicants: 12,100 € yearly
Location: UE Innovation Hub

As a digital product manager, you act as the voice of the customer in decisions about strategy and future product development. She or he will use data from customer insight and competitive analyses to ensure that products are future proof. Digital product managers also work in close contact with marketing to help promote the products to the right customers. They are also responsible for creating the product backlog, which is a dynamic to-do-list at the core of product development.

Digital product managers need a broad, interdisciplinary and integrated understanding of business, information technology, quantitative and legal principles. They can independently and holistically identify opportunities and formulate structured requirements for digital products and coordinate agile development teams and organizations.

Studying digital product management at the University of Europe for Applied Sciences will provide you with a highly dynamic and interdisciplinary education in one of the tech-industries’ most relevant areas. You will acquire hands-on knowledge of your discipline through collaboration with industry partners and practical experiences. Our major/minor option will allow you to further tailor your professional profile by combining your core discipline with a range of specializations options such as in game design or UX/UI.

Get Started Today!

Fill out this form to request more info on tuition, course details & more.

Request free information

Your privacy matters and your data will be held in accordance with University of Europe for Applied Sciences (UE)'s privacy policy as well as Studyportals’ privacy statement and terms of use. You consent to receiving marketing material from University of Europe for Applied Sciences (UE) and Studyportals about furthering your education. You understand that these calls/emails/texts may be generated using an automated technology. You also consent that Studyportals can verify your course search and enrolment progress via publicly available information or via education institutions you’ve shown an interest in, with which we can share your personal details (for verification purposes only).
You can contact University of Europe for Applied Sciences (UE) and Studyportals at any time to exercise your personal data rights.


“In addition to basic economic knowledge, one learns how to accompany media and companies through digital change.”

Sascha // Head of Business Development // Alumnus